YOUR DIGITAL GROWTH PARTNER.

Citrine eCommerce Consulting helps emerging and established brands build, optimize, and scale online.

With over 15 years of digital experience across marketplaces, DTC, and global strategy, we act as an embedded partner, helping brands uncover opportunities, simplify what’s complex, and build systems that drive sustainable growth.

cit·rine

/ˈsitrēn,ˈsitrīn/

Often associated with abundance, prosperity, and success, Citrine has been called the “Merchant’s Stone” due to its believed ability to bring fortune to business and trades. This connection to wealth and success has been treasured throughout history, making Citrine a powerful symbol of abundance and positivity.

The vibrant energy of Citrine is said to bring out the best in people, helping them achieve their goals and manifest their dreams, making it an ideal companion for those seeking to overcome challenges and attract wealth into their lives.

Current & Previous Clients

  • Waterloo Gin Company

    Led digital rebrand and website relaunch, modernizing the online experience while maintaining brand heritage. Oversaw DTC setup, content planning, and ongoing eCommerce optimization to support national distribution growth.

  • Empress 1908 Gin

    Launched and led the brand’s DTC expansion across North America and Europe. Oversaw eCommerce setup, digital operations, and content optimization to ensure consistent brand experience and measurable growth across markets.

  • Q Mixers

    Managed the brand’s DTC and Amazon channels, optimizing performance across content, operations, and marketing. Implemented growth strategies to improve conversion, streamline fulfillment, and strengthen overall digital presence within the premium mixer category.

  • e.l.f. Cosmetics

    Executed a full Amazon storefront and content refresh that increased conversions over 60% quarter-over-quarter. Streamlined brand presentation and optimized listings for discoverability and performance.

  • Procera Gin

    Directed U.S. market entry and digital brand launch for the Nairobi-based luxury gin. Led website development and DTC launch, paid media strategy, and digital operations to establish a strong foundation for growth in the U.S. market.

  • TUSHY

    Managed Walmart and Target marketplace strategy, driving a 300–400% increase in monthly Walmart sales through creative optimization, paid media, and performance reporting. Developed forecasting tools and analytics to improve ROAS and streamline fulfillment planning.

  • diono

    Led Amazon global channel strategy across North America and Europe. Oversaw content, operations, and Vendor Central optimization, resulting in over 150% growth in purchase orders within 12 months.

  • CLEAR CUT PHOCUS

    Drove over 700% growth in Amazon sales through improved content, SEO, and paid media strategy. Enhanced ROAS and glance views while developing custom forecasting and replenishment tools to support sustainable growth across marketplaces.

  • Dulce Vida Tequila

    Supported digital brand storytelling and eCommerce readiness for the Austin-based organic tequila portfolio, aligning creative and content for premium positioning.

  • Rescue Dog Wines

    Developed and managed digital and eCommerce strategy for the purpose-driven California winery that donates 50% of profits to animal rescue organizations. Oversaw wine club operations and ongoing site optimization.

  • Highpour

    Led full DTC and digital launch for the premium THC beverage brand under The Notorious Collective. Directed eCommerce setup, fulfillment strategy, compliance readiness, and digital storytelling from concept to launch.

Whether you’re an emerging brand preparing to launch online or an established one looking to refine and scale your digital presence, we’ll meet you where you are. Our partnerships are designed to be flexible, collaborative, and tailored to your goals, systems, and stage of growth.

Contact Us

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